[
  {
    "id": "clear-claims-101",
    "title": "Clear Claims 101: Writing Verifiable Benefits",
    "category": "Foundations",
    "level": "Beginner",
    "durationHours": 6,
    "lessons": 22,
    "price": 129,
    "rating": 4.7,
    "short": "Learn to express product value with precise, verifiable claims.",
    "description": "This course teaches how to frame benefits without exaggeration and align them with credible sources your reviewers accept. You will learn the anatomy of a claim, typical risk phrases, and how to surface limitations clearly.",
    "outcomes": ["Map benefits to sources", "Write review-ready claims", "Use limitation language correctly"],
    "format": "Self-paced video with worksheets"
  },
  {
    "id": "plain-language-pro",
    "title": "Plain Language Pro: From Jargon to Clarity",
    "category": "Foundations",
    "level": "Intermediate",
    "durationHours": 8,
    "lessons": 28,
    "price": 159,
    "rating": 4.8,
    "short": "Transform complex terminology into accessible copy.",
    "description": "You will translate dense content into clear, accurate prose without oversimplifying. Learn readability tactics, information chunking, and evidence-aware analogies.",
    "outcomes": ["Simplify without losing accuracy", "Structure complex explanations", "Reduce cognitive load"],
    "format": "Self-paced video and checklists"
  },
  {
    "id": "ethical-funnels",
    "title": "Ethical Funnels: Conversion Without Coercion",
    "category": "Conversion",
    "level": "Intermediate",
    "durationHours": 7,
    "lessons": 24,
    "price": 149,
    "rating": 4.6,
    "short": "Design conversion paths that respect autonomy and disclose trade-offs.",
    "description": "Build funnels that persuade by clarifying outcomes and options. We cover consent patterns, friction placement, and transparent pricing presentation.",
    "outcomes": ["Map ethical user journeys", "Write friction with purpose", "Disclose limitations at decision points"],
    "format": "Self-paced video with rubrics"
  },
  {
    "id": "clinical-editing",
    "title": "Clinical Editing: Risk, Disclosures, and Accuracy",
    "category": "Editing",
    "level": "Advanced",
    "durationHours": 9,
    "lessons": 30,
    "price": 189,
    "rating": 4.9,
    "short": "Edit with clinical precision for regulated environments.",
    "description": "Master disclosure placement, risk framing, and mitigation language. Learn how to collaborate with legal reviewers and maintain narrative flow.",
    "outcomes": ["Place disclosures for maximum clarity", "Align edits with policy", "Create reviewer-ready drafts"],
    "format": "Self-paced with live office hours"
  },
  {
    "id": "micro-edits",
    "title": "Micro-Edits: Small Changes, Big Trust",
    "category": "Editing",
    "level": "Beginner",
    "durationHours": 4,
    "lessons": 18,
    "price": 99,
    "rating": 4.7,
    "short": "Master sentence-level edits that compound into credibility.",
    "description": "Practice concise rewrites, verb-first construction, and precise quantification. Learn to avoid hedging and vague qualifiers.",
    "outcomes": ["Cut fluff quickly", "Prefer active verbs", "Quantify credibly"],
    "format": "Self-paced video and exercises"
  },
  {
    "id": "voice-style-guide",
    "title": "Voice & Style Guide: Build Your Playbook",
    "category": "Strategy",
    "level": "Intermediate",
    "durationHours": 6,
    "lessons": 20,
    "price": 139,
    "rating": 4.6,
    "short": "Codify brand voice with examples that scale across teams.",
    "description": "Create a style guide with voice principles, do/don't lists, and review criteria. Align tone with audience risks and expectations.",
    "outcomes": ["Define voice axes", "Create reusable samples", "Establish review criteria"],
    "format": "Self-paced with templates"
  },
  {
    "id": "landing-pages-mri",
    "title": "Landing Pages MRI: Diagnose, Then Improve",
    "category": "Conversion",
    "level": "Advanced",
    "durationHours": 8,
    "lessons": 26,
    "price": 169,
    "rating": 4.8,
    "short": "Diagnose landing pages with a clinical checklist.",
    "description": "Use our MRI (Message, Risk, Intent) framework to spot clarity gaps and ethical red flags. Apply fixes with before/after comparisons.",
    "outcomes": ["Run an MRI audit", "Prioritize clarity fixes", "Measure change with safe metrics"],
    "format": "Self-paced video with case studies"
  },
  {
    "id": "email-surgery",
    "title": "Email Surgery: Subject Lines to CTA",
    "category": "Channels",
    "level": "Beginner",
    "durationHours": 5,
    "lessons": 16,
    "price": 109,
    "rating": 4.5,
    "short": "Rewrite emails for clarity, consent, and consistent tone.",
    "description": "Sharpen subject lines, preview text, and body copy. Improve scannability and make opt-outs conspicuous without lowering value.",
    "outcomes": ["Write clear subject lines", "Improve scannability", "Design accessible CTAs"],
    "format": "Self-paced with worksheets"
  },
  {
    "id": "seo-without-scare",
    "title": "SEO Without Scare Tactics",
    "category": "Channels",
    "level": "Intermediate",
    "durationHours": 6,
    "lessons": 21,
    "price": 149,
    "rating": 4.7,
    "short": "Sustainable SEO content that avoids manipulation.",
    "description": "Plan search content that respects user intent. Learn how to use schema, internal linking, and ethical snippet optimization.",
    "outcomes": ["Map intent to structure", "Use schema responsibly", "Optimize snippets ethically"],
    "format": "Self-paced video"
  },
  {
    "id": "social-proof-honest",
    "title": "Social Proof, Honestly",
    "category": "Strategy",
    "level": "Beginner",
    "durationHours": 4,
    "lessons": 14,
    "price": 99,
    "rating": 4.4,
    "short": "Use testimonials and data without cherry-picking.",
    "description": "Collect and present evidence that reflects a fair range of outcomes. Learn consent requests and context labels.",
    "outcomes": ["Gather ethical proof", "Label edge cases", "Design fair comparisons"],
    "format": "Self-paced video"
  },
  {
    "id": "ai-copilot-editor",
    "title": "AI Copilot for Editors",
    "category": "Editing",
    "level": "Intermediate",
    "durationHours": 7,
    "lessons": 23,
    "price": 159,
    "rating": 4.6,
    "short": "Use AI responsibly to accelerate edits without losing judgment.",
    "description": "Deploy prompts that surface alternatives, not answers. Establish a human-in-the-loop protocol and evidence verification steps.",
    "outcomes": ["Design safe prompts", "Human-in-the-loop review", "Verify generated facts"],
    "format": "Self-paced with prompt library"
  },
  {
    "id": "compliance-briefs",
    "title": "Compliance-First Creative Briefs",
    "category": "Strategy",
    "level": "Advanced",
    "durationHours": 6,
    "lessons": 18,
    "price": 169,
    "rating": 4.8,
    "short": "Briefs that empower creative teams and simplify legal review.",
    "description": "Build briefs that encode claims, sources, and guardrails. Improve stakeholder alignment while keeping creative freedom.",
    "outcomes": ["Brief with sources", "Align stakeholders", "Reduce rework"],
    "format": "Self-paced with templates"
  },
  {
    "id": "onboarding-emails",
    "title": "Onboarding Emails that Respect Time",
    "category": "Channels",
    "level": "Beginner",
    "durationHours": 4,
    "lessons": 12,
    "price": 89,
    "rating": 4.3,
    "short": "Welcome flows that teach value without overwhelming readers.",
    "description": "Design sequences that set expectations, provide quick wins, and make help easy to find. Emphasize consent and cadence.",
    "outcomes": ["Sequence design", "Consent-based timing", "Support-first CTAs"],
    "format": "Self-paced with checklists"
  },
  {
    "id": "product-pages-plain",
    "title": "Product Pages in Plain English",
    "category": "Conversion",
    "level": "Intermediate",
    "durationHours": 6,
    "lessons": 20,
    "price": 149,
    "rating": 4.6,
    "short": "Turn product complexity into clear choices.",
    "description": "Use side-by-side comparisons, risk summaries, and specific outcomes. Learn how to phrase trade-offs without spin.",
    "outcomes": ["Compare fairly", "Summarize risks", "Phrase trade-offs clearly"],
    "format": "Self-paced video"
  },
  {
    "id": "audits-ux-copy",
    "title": "UX Copy Audits for Trust",
    "category": "Editing",
    "level": "Advanced",
    "durationHours": 7,
    "lessons": 22,
    "price": 169,
    "rating": 4.7,
    "short": "Audit microcopy to remove friction and uncertainty.",
    "description": "Evaluate labels, tooltips, and empty states. Replace ambiguity with clear guidance and visible choices.",
    "outcomes": ["Identify friction", "Improve labels", "Design helpful empty states"],
    "format": "Self-paced with heuristics"
  },
  {
    "id": "long-form-structure",
    "title": "Long-Form Structure: Outlines to Drafts",
    "category": "Foundations",
    "level": "Intermediate",
    "durationHours": 8,
    "lessons": 26,
    "price": 159,
    "rating": 4.6,
    "short": "Build long-form content that sustains clarity.",
    "description": "Progress from research to outline to draft with checkpoints that manage scope and truthfulness.",
    "outcomes": ["Outline efficiently", "Checkpoint claims", "Draft with momentum"],
    "format": "Self-paced with templates"
  },
  {
    "id": "brand-ethics-lab",
    "title": "Brand Ethics Lab",
    "category": "Strategy",
    "level": "Advanced",
    "durationHours": 10,
    "lessons": 32,
    "price": 199,
    "rating": 4.9,
    "short": "Operationalize ethics in day-to-day copy decisions.",
    "description": "Create escalation paths, red-flag checklists, and measurement plans that avoid perverse incentives.",
    "outcomes": ["Escalation paths", "Red-flag checklist", "Ethics KPIs"],
    "format": "Cohort with workshops"
  },
  {
    "id": "case-studies-that-teach",
    "title": "Case Studies that Teach",
    "category": "Channels",
    "level": "Intermediate",
    "durationHours": 5,
    "lessons": 15,
    "price": 119,
    "rating": 4.5,
    "short": "Turn stories into decision support tools.",
    "description": "Structure context, actions, and outcomes while highlighting constraints honestly. Include who it may not work for.",
    "outcomes": ["Clear before/after", "Contextual constraints", "Decision support"],
    "format": "Self-paced video"
  },
  {
    "id": "ad-copy-plain",
    "title": "Ads without Overclaiming",
    "category": "Conversion",
    "level": "Beginner",
    "durationHours": 3,
    "lessons": 10,
    "price": 79,
    "rating": 4.2,
    "short": "Ads that respect the reader and the regulator.",
    "description": "Balance brevity with disclosure. Learn fair comparisons, responsible CTAs, and timing for clarifications.",
    "outcomes": ["Fair comparisons", "Clear disclaimers", "Responsible CTAs"],
    "format": "Self-paced video"
  },
  {
    "id": "governance-files",
    "title": "Governance Files for Editors",
    "category": "Editing",
    "level": "Advanced",
    "durationHours": 6,
    "lessons": 18,
    "price": 169,
    "rating": 4.7,
    "short": "Build operational docs that keep copy aligned and auditable.",
    "description": "Create decision logs, taxonomy, and review rubrics that travel well across teams. Standardize naming and escalation.",
    "outcomes": ["Decision logs", "Taxonomy design", "Audit-ready rubrics"],
    "format": "Self-paced with templates"
  },
  {
    "id": "metrics-that-matter",
    "title": "Metrics that Matter for Writers",
    "category": "Strategy",
    "level": "Beginner",
    "durationHours": 4,
    "lessons": 12,
    "price": 99,
    "rating": 4.3,
    "short": "Choose metrics that value clarity and safety.",
    "description": "Select leading indicators (comprehension) instead of vanity metrics. Tie measures to audience outcomes.",
    "outcomes": ["Metric selection", "Comprehension testing", "Outcome alignment"],
    "format": "Self-paced video"
  }
]